Bust Stories talk about what it really means to live in your body — to lift, to support, to rediscover confidence (sometimes for the first time in a while). The stories shared here are funny, touching, and true.

My grandmother had big boobs. My mother got it honest. And I did too.

In our family, curves are a legacy — though not everyone inherited them quite like my mother and me. Growing up, I didn’t see curves as a blessing. I spent a lot of my adolescence trying to hide mine — tugging at shirts, pulling down sweaters, trying not to draw attention to my body. I didn’t want the comments. “You’re such a big girl.” I was never sure what they meant — big as in grown, or big as in…big.

While I’m taller than my mother, larger-boned, have a louder laugh, and wear tighter clothes, our busts are pretty much the same. Over time, I learned to love what I once tried to minimize — to appreciate the beauty, the shape, the power in it. And to understand the importance of preserving it. Not hiding it, not wishing it away — but supporting it. Especially at night, when gravity sets in.

That curiosity — how to lift, shape, and support without sacrificing comfort — is what eventually became Up All Nightie™.

When I first told my parents about the business, they were skeptical. It took time to bring the concept to life, and I think they saw it as a hobby more than a venture. Especially as the years went by — the fits, the fabrics, the prototypes. I’m sure they thought it was a time sucker and a money pit.

My mom was, of course, one of our first nightie sales. I couldn’t wait for her to receive it — though I’ll admit, I was nervous to hear what she thought. When the package finally arrived, we waited.

We didn’t hear anything for a few days — and then, a text. Two words. Elizabeth Taylor.

My mom has always had this quiet elegance about her — the kind that doesn’t need announcing. She’s never been showy or loud, but when she walks into a room, people notice.

My dad couldn’t believe it. After forty years of marriage, he looked at her like it was the first time again.

That was the moment I knew we had something.

Because this isn’t just a product. It’s connection. It’s confidence. It’s the joy of feeling beautiful — not for the first time, but maybe for the first time in a while.

For me, knowing how the nightie made her feel meant everything.

Rebecca Novak, Founder