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Our Story

Our Story

Over 10 years ago, we set out to create the first uplifting nightie designed specifically

with breasts in mind...to feature them and beautifully lift, shape, and support them.

We couldn’t find one that met our needs, and figured we weren’t alone. Yes, there

were pretty nighties that looked lovely on the hanger, but they provided no breast

support. The only supportive options were stiff and wired nighties with

uncomfortable clasps, hooks, and adjusters.

Over 10 years ago, we set out to create the first uplifting nightie designed specifically with breasts in mind...to feature them and beautifully lift, shape, and support them. We couldn’t find one that met our needs, and figured we weren’t alone. Yes, there were pretty nighties that looked lovely on the hanger, but they provided no breast support. The only supportive options were stiff and wired nighties with uncomfortable clasps, hooks, and adjusters.

We dreamed of a nightie that would provide incredible lift, shape,

and support, no matter your size.

We dreamed of a nightie that would provide incredible lift, shape, and support, no matter your size.

After speaking with hundreds of women and listening to their needs, we embarked

on our mission to design a nightie that would truly support breasts in a way no other

nightie had before. We set out on this journey, and committed to launching only if we

could create a nightie that really worked, even on D cups and higher. After 6

designers, 28 prototypes, and fitting on 46 busty women, we are excited to finally

bring you Up All Nightie™, the world's most uplifting nightie that's also comfortable.

After speaking with hundreds of women and listening to their needs, we embarked on our mission to design a nightie that would truly support breasts in a way no other nightie had before. We set out on this journey, and committed to launching only if we could create a nightie that really worked, even on D cups and higher. After 6 designers, 28 prototypes, and fitting on 46 busty women, we are excited to finally bring you Up All Nightie™, the world's most uplifting nightie that's also comfortable.

Welcome to Up All Nightie™.

Welcome to Up All Nightie™.

Rebecca & Sarah

Rebecca & Sarah

Founders

Founders

“Never underestimate two women

who want to defy gravity.”

“Never underestimate two women who want to defy gravity.”

— Rebecca & Sarah, Founders

— Rebecca & Sarah, Founders