Fifteen years ago, we set out on a mission to create a better nightie for women seeking real breast lift and support at nighttime. Since then, brands have started recognizing the need for support beyond what traditional nighties offer—but even now, they don’t quite get it right. Supporting breasts is one thing, but achieving beautiful lift? That’s another challenge entirely.

So, why did we keep going? Why spend years perfecting just a nightie? Maybe we’re stubborn, or maybe we’re relentless about seeing things through—sometimes at the expense of everything else. Either way, we’re here now, finally launching what we believe to be the BEST. NIGHTIE. EVER.

Sarah and I met years ago while working in Brand Management & New Product Innovation. We instantly bonded over our shared love of animals and our passion for creating brands that make a difference. We could often be found in each other’s offices, energetically brainstorming ideas while breaking into dance, laughter, or song. We’re different but complementary, which makes us a power duo. Sarah is highly organized, analytical, and detail oriented. I’m a big-picture thinker, bursting with creativity. She’s an introvert; I’m a high-connect extrovert. I’m the helium balloon, and Sarah holds the string, so I don’t float away. But, we share a fierce work ethic and an unshakable drive to create something exceptional. Good enough is never an option for us.

Many of our family members gave up on us, convinced that this was just an expensive hobby that would never amount to anything—especially as the years passed without a launch. And honestly? Our first small production run was a disaster. A sewing error made it impossible to even put the nightie on. Then, in our obsession to make it work under every possible condition, we over-constructed it. The result? A multi-layered, thick, heavy garment—once described as a "straightjacket."

After working with five different designers, we finally found our perfect match: Nicola, a technical design expert from London who shared our values of creativity, excellence, and attention to detail. Oh, and she loves animals too. Our partnership was effortless and destined for success. Nicola brought a wealth of knowledge from years spent in bra technical design. She truly understood the structural requirements needed to lift and support breasts of all sizes. She helped us refine our garment without losing our vision—lift, support, and comfort. It took six rounds of fine-tuning to get an approved sample. And even then, we wanted more.

We applied for a patent, knowing that we had created something unique for our consumer. When our patent was fast-tracked and accepted, we were thrilled. We conducted rigorous fit and home-use tests, gathering feedback from women ages 20 to 70. Their reactions? Nothing short of incredible. We set out to change the game—and after years of challenges, failures, and breakthroughs—we created a true game changer.

This isn't just a nightie. It’s a revolution in lift, support, and confidence. And we can't wait for you to experience it.

Rebecca Novak, Founder