There's something about taking off your bra at the end of the day.
For me, it's always been more than simply getting comfortable. It's a ritual. A signal that the workday is over and a different part of the day is about to begin.
Before COVID, my days had a rhythm to them. In the morning, I might work out, get dressed, head to work, and come home at the end of the day. Changing into something comfortable wasn't just about what I wore. It marked the beginning of a different part of my day. Looking back, I realize how much those small rituals mattered. Taking off my bra, washing my face, changing into something more cozy, making a cup of tea. They were all signals that the workday was over. They helped me mentally leave work behind and settle into the evening.
Like so many people, my workday looks very different today. My office is just steps from my bedroom, and it's easy for one meeting to roll into the next. I don't miss commuting, but I do miss those transitions. They created a natural rhythm to the day, and I've come to appreciate how important that rhythm really was.
As someone who practices yoga, I remember the first time I was introduced to a moon salutation. Until then, I honestly thought sun salutations were the only game in town. I loved the idea that there was a practice to welcome the day and another to honor the evening. It wasn't some profound life lesson. It was simply a reminder that daytime and nighttime each have their own purpose.
That was one of those thoughts that stayed with me. During the day we're moving, working, solving problems, caring for others, and constantly in motion. At night, our bodies ask something different of us. We slow down. We restore. We reflect. We rest. It made me wonder why we've thoughtfully designed so many products for our daytime lives, yet we've given so little thought to what our bodies need during the eight hours we spend sleeping.
As someone with a fuller bust, I've always found that this daily ritual came with an unexpected trade off. I looked forward to the relief of taking my bra off, but I wasn't comfortable losing the support and lift that came with it. Like many women, I tried to find a solution. I slept in a bra. I tried sports bras. None of those options ever felt quite right. They weren't uncomfortable because they were poorly designed. They were uncomfortable because they were designed for something else.
The more I reflected on it, the more I realized I wasn't looking for a better bra to sleep in. I was looking for something that had been intentionally designed for nighttime from the very beginning.
The more I reflected, the more convinced I became that nighttime deserved its own kind of support. That realization eventually became the foundation for Up All Nightie.
We didn't set out to make a nightgown with a built in bra because that still begins with a bra. Instead, we stepped back and asked a different question. If we were designing breast lift and support specifically for sleep, what would it look like?
Support was certainly part of the answer, but it wasn't the whole answer. If a garment is going to be against your skin for eight hours every night, every detail matters. The elastic shouldn't simply provide support. It should feel soft against your body, which is why we chose plush back elastic. The cups shouldn't simply cradle the breasts. They also need to feel gentle against one of the most sensitive parts of the body, which is why we added an extra layer of buttery soft TENCEL™ Modal inside the cups. We eliminated hooks, clasps, and hardware because they have a habit of reminding you they're there the moment you roll onto your side or back.
Every design decision came back to the same question. What's right at night?
Our patented BreastBeautiful™ Bodice gently lifts and cradles the breasts through thoughtful construction and fit rather than underwire or compression. It's not a bra that happens to be inside a nightie. We borrowed from bra technology and performance, then reimagined it for nighttime. The result is one thoughtfully designed garment that gives you the lift and support you want while feeling like the sleepwear you've been looking forward to changing into all day. There's nothing to layer, nothing to piece together, and nothing to take off before you get into bed. Just one garment, intentionally designed for nighttime.
Today, taking off my bra is still one of my favorite moments. That ritual hasn't changed. What has changed is what comes next. Instead of choosing between comfort and support or piecing together different garments to get both, I simply change into one garment that was intentionally designed for nighttime. One garment that lets me enjoy the ritual of taking my bra off without giving up the lift and support I still want.
Looking back, I realize I wasn't trying to create a better bra or a different nightgown. I was simply trying to create the sleepwear I wished had always existed.
For me, that's what Up All Nightie has always been.
Rebecca, Co-Founder