We’ve heard the feedback: “I want this nightie—but it’s expensive.” And you’re right—Up All Nightie is priced higher than most traditional nightgowns. But there’s a reason for that. Actually, there are several.

We created Up All Nightie because nothing else out there worked—especially for larger-busted women. The market was full of flimsy, single-layer nighties that looked pretty but offered zero support. We wanted more. So we designed a completely new kind of nightwear—one that actually lifts at night.

Here’s what makes Up All Nightie different—and why it’s priced the way it is:

1. Our BreastBeautiful™ Bodice

Our patented bodice is the heart of the nightie. Unlike most nightgowns made from a single stretchy layer, ours uses multiple layers and fabric types to create real lift and gentle structure—without wires or uncomfortable hardware. The result? A natural, beautiful shape that lifts without smashing, and stays comfortable all night long.

2. Premium, Sustainable Fabrics

We use luxuriously soft, breathable TENCEL™ Modal, a sustainable fabric known for its silky feel and durability. It’s more expensive than standard cotton or synthetics—but it drapes beautifully, feels incredible against the skin, and holds up wash after wash.
And that’s just the start. We also use a range of high-performance meshes (from ultra-light to supportive), plush-back elastics, and even Japanese lace to bring beauty and function together in one gorgeous piece.

3. Designed to Fit. Perfectly.

We offer 28 unique sizes to ensure a tailored fit for your band and cup combination—because the perfect fit leads to the perfect lift. Producing this many SKUs is far more complex (and costly) than standard S/M/L sizing—but it’s the only way to make sure our nightie actually works for your body.

4. Craftsmanship, Not Mass Production

We don’t cut corners. Each Up All Nightie is crafted using high-end construction techniques typically found in premium intimates. We searched all the way to London to find our technical designer, Nicola, who’s truly the best. And with so many sizes, our production runs are small batch by design. Unlike fast fashion, we’ve also invested in state-of-the-art quality control to ensure every single piece meets our exacting standards.

5. A Nightie You’ll Actually Wear—And Love

This isn’t just sleepwear—it’s a confidence booster. It’s the nightie you’ll reach for every night because it makes you feel supported, beautiful, and held. We believe that kind of lift, comfort, and confidence is worth investing in. You’re worth investing in.

We know our price point won’t be right for everyone—and that’s okay. But if you’re looking for something better—something finally designed with your bust in mind—Up All Nightie is here to lift you. Literally. Sleep beautifully.

XOXO,

Sarah & Rebecca