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The Lift Lounge

Measuring Matters: The Right Fit Changes Everything
1 min read

Measuring Matters: The Right Fit Changes Everything

Let’s Talk About Something Most of Us Don’t Love Doing…Measuring. Pulling out a tape measure can feel like a whole thing. It can bring up body stuff. Old stuff. “I-don’t-want-to-deal-with-this-right-now” stuff....

The Science: Behind Our BreastBeautiful™ Promise
1 min read

The Science: Behind Our BreastBeautiful™ Promise

At Up All Nightie, we believe every woman deserves to feel beautifully lifted and supported—even at night. But for women with larger, heavier breasts, reliable and comfortable nighttime support has long...

Technical Insights: Q&A with Technical Designer Nicola
1 min read

Technical Insights: Q&A with Technical Designer Nicola

What excites you about Intimate Apparel technical design? I am passionate about understanding the relationship between our most intimate garments and our bodies, and therefore our minds and emotions. Celebrating...